You did the keyword research. You wrote the article. Your resource box is so good that you sense a click-through rate world’s record in your near future. You might be a bum marketer, but you’re producing high-potential material. Guess what? It might not be enough.
Some other goofball who accidentally stumbled onto your great long tail keyword may end up beating you by three pages in the search engine results. A less-than-relevant page from some random site that doesn’t even use your keyword could end up getting more traffic than your perfectly assembled article.
What’s the scoop? How can you bump your articles up in the SERPs for maximum exposure (and maximum profits)? Sometimes, the only difference between Google’s second page and an awesome position is a handful of links. If you can get a few back links directly to your article, you might be able to climb the ladder.
So, how are you supposed to get back links to your bum articles? Let’s run through a few different options.
First, social bookmarking is a great shortcut. You can set up an account at a series of social bookmarking sites and drop a link to each of your articles. If that seems a little time consuming (and it can be), you can get a free account at OnlyWire or another services that allows you add bookmarks across a series of sites with a few mouse clicks.
Second, blogging can be a great way to get the job done. Set up a handful of blogs at some of the more popular free sites. Link to your articles from your Blogspot and Wordpress logs and you can give your bum pieces a boost.
Third, you can actually write articles about articles. This little known trick is great. Some directories will let you pepper your articles with additional links. You can use that opportunity to link back to your own articles. One nifty trick is to write an article about the fact that you’ve just published three articles. Link (with anchor text, of course) to each of those three articles within your new offering. If you mass distribute this one, it’s going to add a healthy supply of links back to your original bum article.
Fourth, use your other properties. Link to an article from one of your sites. If you work with Squidoo lenses or Hubpages, you can quickly generate some nice links back to your articles, helping them to climb up in the SERPs.
There are many ways to generate some extra links back to your articles. Use some of these simple ideas and compliment them with a little bit of your own creativity. You can finally start getting great results from your bum marketing efforts once you start bumping those articles!